Steve & Rita Ellen

I took this photo a few years ago and I remember feeling melancholy on this day. I was tired and cranky from being a mom without much...

I am looking around my house and thinking about how much I need a maid, laundry service, a chef, a personal trainer, and of course all...

Some of you may wonder why an apparel, home furnishings and skincare shop would also sell popcorn. However, from my perspective it makes...

When I was pregnant with my first child, I lived in a small studio apartment. I had such terrible morning sickness (really all day and...

When I founded Steve and Rita Ellen LLC, I just became a mother for the second time. I am always looking to make sure my daughter is...

My dad, Steve had a passion for Native American culture. He was convinced he was partly American Indian, or at least looked like a member...

When I decided to start a business to honor my parents, I thought about the kinds of products they both love. The first product that came...